Team

Meet the Team

The people behind Impressa Atelier — building a suite of AI-powered hotel service products, where hotels meet technology.

Simon Bishop

Founder & Executive Chair

The Founder, Simon Bishop, is driven by a deep belief in doing good for the world, and for the people in it. Simon sees around corners and builds for the future, long before the world knows it needs it.

Simone Babic

Non-Executive Director

Simone Babic is Non-Executive Director. With extensive board and executive experience across the technology, construction, digital marketing and innovation sectors, she has a proven track record in strategic growth, business transformation and governance.

Luke Riboldi

Chief Executive Officer

A strong bias towards action and moving forward, Luke stepped out of early retirement for an opportunity of a lifetime — the chance to build life-changing technology for the betterment of the community.

Andrew Whelan

Head of Distribution

Andrew has spent close to two decades in Australian fintech and wealth management, culminating in a six-year run as CEO of Dash Technology Group. In early 2026 he stepped away to use AI to solve real operational problems in hospitality.

Alper Aydin

Chief Technology Officer

Driving technical excellence by bridging complex development with high-performance delivery. Focused on building scalable systems, integrating advanced AI capabilities, and leading teams to deliver seamless, intelligent digital products.